Using Social Media to Promote Your Business
Getting noticed online might seem like a daunting task these days. But whether you’re attempting to develop brand recognition or improve your SEO, social media can be used to expedite the process. Depending on your needs, there are different approaches that can be taken. Too aggressive, and you lose peoples interest because your annoying. And being dormant, inconsistent or irrelevant can be just as bad. Although the tools and etiquette are always evolving, here are some tips to help do-it-yourself, online newbies and other small businesses make the most out of social media.
Create Link Building Opportunities
Backlinks that are created by individual people sharing your content are great for SEO because they tell search engines that your content is interesting and relevant. Search results will then reflect the notion that if some people like your content, others might also. Over time you will eventually see yourself getting ranked higher. So how do you do this?
The first step is to create quality content and then make it easy for people to share it by including social share buttons on your site. Although people are often sharing directly from social media sites, you can increase your chances of success by having them stand out on a page or post. Some people may link to your content, and some may link to, or share, your social post about the content. Remember not to wait around, posting and promoting content on social media sites starts with you.
The one thing you will want to do is diversify the type of content you share on social media. No one wants to share a link to a post with a stock photo or screenshot of the weather where a business is located. Mix in videos, infographics, and of course fun business/employee info that you don’t mind sharing with the world. And although promoting your own content is the primary goal, be sure to promote and link to anything fun or interesting that your audience might enjoy, whether it’s on your site or not. Branding tip – add your logo or url to photos and other content shared online.
Getting people to engage with you on social media sites can be fun because of the casual nature the platforms offer. It’s especially easy once you have developed large enough circles to interact with. Try to get the ball rolling by ending some of your posts with a question. Ex: “How would you…”, “What do you think about…”, etc. You can also try using social media to reach out for feedback or advice about business related issues (can be serious or fun). Ex: “About to paint the new office, not sure if I should go with blue or grey…any thoughts?”
Be sure to keep an eye on your accounts so you can respond to questions and comments in a timely manner. And if someone re-posts or shares any of your content, be sure to reply with a thank you…and see if there are any opportunities to keep the ball rolling or supply them with additional info.
JoyRide Tip: If someone on a social media site is requesting information or a resource on a topic that they think you can help them with, try quickly creating a page or post with the content they’re looking for to help them out. That way you are directing them, and hopefully others, to a link that is located on your domain.
Build Upon Other Relevant Content
Whether you seek it out or simply stumble upon it, there is always going to be a ton of current and historical information you can use online. If you come across a news article or information source that has something to do with your industry, or has the ability to effect your business, share the link on some of your social sites. To increase your chances of getting it re-shared or starting a discussion, explain whether you agree or disagree with the article or post. Even better, is if/when you have the opportunity to provide additional or corrective information about the article.
Pay Attention & Succeed
As with any type of marketing, knowing your audience will be the key to success. Consider the age and type of person your business has as customers or clients. Make note of when and where you get the most engagement on social media sites so you can focus more efforts there. It may also help to look at larger, successful businesses in your industry to see what they are doing on social media. If something is working well for them, it might be good for you as well.