In case you haven’t started to notice, online press release distribution is going the way of the dinosaurs. It basically follows the notion of other paid SEO tactics…in that it unfairly gives big budget companies the ability to turn out uninteresting releases in bulk, in an effort to build links and gain exposure online. Not only are news outlets not interested in reading online releases anymore, so are search engines which increasingly regard them as moot. But you still might have some great, newsworthy content, and people still might be interested in reading about it. Lucky for you, blogs are increasingly being used as a launching point for newsworthy content.
- August 11, 2015