Category Archives: Content Development

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Writing website content

How to write great copy – 5 steps to developing content for your website.

Fortunately, you don’t need to be a professional writer to add great content to your website these days. And you don’t need to worry about marketing strategies or SEO tactics either. All you need to do is have something helpful or interesting that you would like to provide your audience or market. Assuming you’ve already decided upon a topic, here are 5 steps to write copy and develop content for your website.

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On-Page SEO Elements

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website stock photography

Get Free Stock Photos For Your Small Business Website

If you’re a small business owner looking to build or update a website with new graphics or imagery, you may be surprised at how difficult the task of obtaining good stock photos can be.

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Bad Speller

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Alt Tags Article Featured Image

Beginners Guide To Image Alt Text

Learn the alt text basics and find out how it can be used to improve your SEO

What is alt text and what does it look like?

Image alt text is an HTML attribute associated with a web-based image that offers alternative text information about the image in the event it cannot be displayed.

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Keyword Cloud

How To Analyze Keywords On Your Site

Wondering what keywords you’re currently targeting or optimized for? Here are two free places where you can quickly get an overview of your keywords, how often they appear, and their density as a percentage.

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Content for Social Media

4 Social Media Sites Every Small Business Should Be On

Although there are a ton of social sites out there, with new ones popping up every day, there are a few critical ones that every small business should have a presence on. The four social media sites listed here not only offer great reach and potential exposure…they’re also places that a person would expect to find a successful and reputable business.

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Update Old Posts

Update Old Posts for SEO Improvements

Update old blog posts with new info & increase your ranking

Now that we are past the days of quantity, and have entered the realm of quality, there are a ton of ways you can review your sites content for SEO/SEM enhancements.

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Two Types of Landing Pages Your Website Needs

Industry-Targeted Landing Pages

If your business sells a product or service that can be, or is being, used by multiple industries or markets, it’s time to use that to your advantage online.

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Posting Press Release

Tips for Writing a PR Friendly Blog Article

In case you haven’t started to notice, online press release distribution is going the way of the dinosaurs. It basically follows the notion of other paid SEO tactics…in that it unfairly gives big budget companies the ability to turn out uninteresting releases in bulk, in an effort to build links and gain exposure online. Not only are news outlets not interested in reading online releases anymore, so are search engines which increasingly regard them as moot. But you still might have some great, newsworthy content, and people still might be interested in reading about it. Lucky for you, blogs are increasingly being used as a launching point for newsworthy content.

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