Address On-Page SEO Elements For Ranking Success

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On-Page SEO Elements

Address On-Page SEO Elements For Ranking Success

Optimize Your Web Page With These SEO Elements

There are a vast number of things you can do online to improve and increase the ranking and popularity of your website. But few SEO/SEM options offer the control and flexibility of on-page SEO. What is “on-page SEO” (also called on-site)? On-page refers to the elements that are used to build and design your website or web page in a manner that is optimized for, or targeting, certain keywords, business categories or market demographics.

Here is a list of the key on-site elements that can help you optimize a page.
On-Page SEO Elements

How long each on-page SEO element should be.

Title tag – these are often based on pixel width (512 px for Google), so it will depend on the type of characters used and their frequency. I try to keep mine around 50 characters to ensure that they will display the full title tag in as many places as possible. But it is often recommended that they simply not be over 60.

Meta Description – As with title tags, it is recommended that they be between 150 – 160. But I try to keep mine closer to the 150 range.

H Tags – These can technically be as long as you want, but keep in mind that your ability to target keywords diminishes as you add more and more text. Depending on the page your are adding H tags, they work best if they are around 2 – 5 pages. If you have a business that offers widgets, your main widget page will have an H1 tag of “Widgets”. Then if you have sub-pages for different colored widgets, your H1 tags can get longer to describe what is on the page more accurately….”Blue Widgets” or “Widgets for Online Marketing”.  Note: it is also considered acceptable to have more than one H1 and H2 tag on a page nowadays. This is due to the popularity of one-page, or infinite scroll, websites. Multiple H1 tags also work great on website sliders featuring different content/products/services on each slide.

Keywords – The recommended number is a constantly fluctuating percentage of your overall text. So at one point, it was recommended to have at least 1000 words on a page, with 9% of them being your keyword. Problem is…there are both good and bad sites that have any amount of text, and different amounts of text on each page. My recommendation…be straight forward, descriptive and provide no more text than is needed. As long as you are writing content that supports your Title and H tags, you should be fine. My only recommendation is to attempt a good variety of word strings. So if your Title and H1 tag is “Blue Widgets”, incorporate a number of phrasings like, “blue widget”, “widgets that are blue”, “bluest widgets available”, “navy blue widgets”, etc.

So why is the on-page information important and useful for SEO? Consider not only how the internet reads and perceives the content on your website, but also how people will view and use it to decide whether or not they want to view your site or page. The reason you want to spend time on the URL, title tag, and meta description…it’s part of what search engines use, and most of what people see. Consider these three elements your first impression online. Here’s how one of our pages shows up in Google search results…
SEO Show in Search Results

Other Ways Title Tags Are Used & Displayed

Title Tags – Title tags are not only used in search results to display the topic or content of a page, they are also displayed on the tab of most internet browsers. To view the complete title tag of a page, simply move your cursor over a tab.
Website Title Tags

Although SEO/SEM tactics are constantly changing, you can’t go wrong by being straight forward with the basic on-page elements mentioned in this article. For the sake of explaining how on-page SEO can best be implemented by a business, let’s use the example of a painter in Bend Oregon (called Bend Painting) that is looking to rank higher (and get more business) for interior painting services. Under the Services tab of the site, a page will be added…”Interior Painting Services” with a URL of Here’s how the page would be best optimized using the most common on-page elements…

Title Tag – Interior Painting Services | Bend Painting

Meta Description – Bend Painting provides interior painting services for commercial and residential properties year-round. Call today for a consultation and quote.

H Tags – Begin a paragraph or two with descriptive header tags. <H1>Interior Painting Services in Bend Oregon, <H2>Affordable Commercial and Residential Interior Painting

Keywords/Content – A few brief paragraphs including targeted key phrases…”Bend Painting provides interior painting services that will exceed your expectations. With flexible pricing for both commercial and residential properties, you can afford to update your home, office or other interior with a rejuvenating new look.”

Image Title/Alt Text – A picture of a painter working on an interior would be added. The image file would be titled “Painting Interior”, with an alt text of “Residential Interior Painting”.

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With all of these elements in place, Bend Painting has targeting a variety of keywords and phrases, including “interior painting services”, “bend painting”, “residential painting”, “painting services”…and other search strings that target both commercial and residential business in the geographic region of Bend Oregon. Over time, they should notice a significant increase in search result placement, and website traffic, for search terms like “interior painting services near Bend”, or “bend oregon interior painter”.

Note: Once an optimized web page has been built, make sure you properly include/develop/build links internally (meaning on-site). This entails including it in your navigation, cross promoting it on relevant pages, and linking to it from blog articles or promotional pages. Using the Bend Painting example, they would include a tab under a Services category “Interior Painting”, and add a link, “Interior Painting Services Also Available”, on their page about Exterior Painting Services. It would also be a good idea to link to it from landing pages or blog articles whenever “interior painting” is mentioned.

1 Comment


May 10, 2016 at 9:19 am

Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

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