4 Tips For Developing SEO Friendly Content for Blogs
Category : Content Development
A gentleman from a chiropractors office recently contacted JoyRide Marketing about content development services for his website. As a practice that was doing well but thought they could do better, they were interested in trying a variety of informative blog posts to see if it would increase organic traffic to their site. Although the gentleman was not interested in retaining professional services, he was interested in getting some basic tips and advice on SEO friendly blog writing…which we were happy to provide. Since the tips and best practices that we gave him for writing articles were general concepts, perhaps you can apply them to some of your future blog articles to see if they help and are effective for increasing the traffic on your site.
Tip 1 – Write for people, not search engines
All the talk of SEO, keywords and meta-data often causes people to forget what content is supposed to be…informative. When writing an article, start with the reader in mind and develop something that they will find useful. Once you have written something that you feel is good, go back through it to make sure it has the keywords you are targeting. Create the article for the reader first, search engine second.
Tip 2 – Article layout and structure
One trick that we recommend for blog writing is to write a first draft in a text editor or in other writing program like Word. Similar to Tip 1 of not attempting to add keywords as you are writing the article, don’t try to adjust the layout and structure. You will find that writing works best when you are just focused on the words. Once the article has been written, you can copy it over to your blog where styles, formatting and other html can be applied for a better visual appearance. Ex: Don’t worry about making section headers bold, underlined or include heading tags when you are writing the article. Go over the article later and add them.
Tip 3 – Internal & external links
Internal links (links to other pages on your site) are great because they’re a free way to direct people and search engines towards your sites other important content. Although there is no real gauge for how many internal links to use for an article, remember the goal of your article…to be useful and informative. So if you mention a product or service in your article, and you have another page on your site that provides further information about it, by all means link to it. Ex: Your article on tips and tricks to remove stains from carpets mentions using a product that you happen to sell on your site. Be sure to include a link to the product page.
External links (links to pages on sites other than your own) are also free, and most online content developers are of the consensus that they are beneficial…so long as they are a useful resource (preferably of high domain authority). It helps builds domain trust with search engines, and provides your readers with relevant links, which increases/improves user experience. As with internal links, there’s no exact science to how many are good or bad. But if your blog article does a little name dropping, link to what you are talking about. Ex: You’re providing a tutorial on replacing a part on a Ford Explorer. So the first time you use “Ford Explorer” in your text, link to Ford’s site for the model, www.ford.com/suvs/explorer/. Wiki articles can also often be great resources to link to.
Tip 4 – Choosing your topics
Selecting topics to write about can be difficult for some people. This is because they often don’t realize how much content they have at their finger tips. Chances are you and/or your colleagues currently have a wealth of information that could be added to a blog. One trick we use with clients is to ask them what advice or info are they are constantly giving clients. If you find that you say or do something over and over for clients, turn that bit of expertise into an online resource. The idea is that it not only helps your clients, but when you provide a resource for non-clients, it will position you as an authority, which will translate to long term business growth. Ex: A flower shop owner regularly provides customers with a few tips or tricks on how to care for their arrangements so they last longer. So to start, an article could be written about caring for arrangements in general. Then, future articles could drill down on how to care for specific varieties of flowers. The florists is simply transcribing the information he regularly provides customers into a blog article. It probably won’t double traffic overnight, but over time, the site may see an increase in traffic for search terms like “how to care for rose bouquet”, “keep flower arrangement alive longer” and so on.
Blog writing is a fairly risk free way to add traffic increasing content to any website. Blog articles often include a tone that is somewhere in-between a business webpage and a social media post, so pretty much anyone can do it. Use these tips and tricks to get started, and then set a business goal of posting one blog article every week or month. Use keyword research tools or your own knowledge of your industry to develop SEO friendly content that will rank well. Depending on your business or industry, you just might find that there is more value to it than you thought.