4 Social Media Sites Every Small Business Should Be On
Although there are a ton of social sites out there, with new ones popping up every day, there are a few critical ones that every small business should have a presence on. The four social media sites listed here not only offer great reach and potential exposure…they’re also places that a person would expect to find a successful and reputable business.
So, if you are looking for a list of “must have” social media sites to help market your business online, you’re in the right place. And if you’re looking for some tips on how to use them, be sure to keep reading. Included area a few simple tips, tricks and tactics that will help keep your business active on these social media sites with minimal effort.
Facebook – used by more people than any other platform, Facebook boasts having over 1.4 billion active monthly users. As one of the top social media sites, a business’s content and activity on Facebook is often replicated on business listing sites, and used by search algorithms to determine content accuracy and relevancy.
Google Plus – Although it doesn’t have nearly the amount of active users the other social media sites have, there are definitely benefits to being active on Google Plus. Like the other sites, Google Plus gives you the ability to build a business profile, which gives you a huge SEO bump…I mean this is Google after all. Content on here also has the ability to directly affect local search results. So every small business should spend some time making sure info is correct here.
Twitter – Second to Facebook in terms of monthly users, Twitter is considered to be one of the most popular micro-blogging platforms online. Although it has less users than Facebook, members are more frequently active, offering businesses ability to promote up-to date or current info in a timely manner.
Linkedin – With over 350 million users, Linkedin is by far one of the largest professional networking sites on the internet. Although this is a great platform to be involved and active on, it doesn’t offer the same type of casual atmosphere that the previous three do…nor does it have the same amount of daily traffic. Although you can create a business profile page which is great for basic business info and promoting press releases and blog posts, it is considered to be more of a person to person platform. So be sure to be on here as a business owner, and then recommend it for managers or other public facing employees (like Sales staff).
The best part is that all of these social media sites offer you the ability to communicate with your customers and general public in a casual manner. They also allow you to build and develop profiles on high ranking domains which not only allows you to list/promote static business info (domain, phone #, address, hours of operation, products/services), but it also gives you a great (and free) way to develop in-bound links for your site.
How to easily manage your social presence
- Don’t waste time monitoring social media 24/7. Instead, set aside a brief period of time each day to address valid questions, comments or inquiries. Social media for many people is similar to using email or a phone. So you will want to make sure you are keeping an eye on your accounts so you can respond or reply in a timely manner.
- Similar to not monitoring your accounts, don’t stress out about creating content or attempt to fill the void with boring content. If you have something to say, say it. If not, please…no more pictures of cats with their head in bread.One of the most efficient uses of time is to kill all your social birds with one stone…or blog article to be more specific. Instead of trying to come up with new content for each social outlet, spend an hour each week writing an article for your blog. If done correctly, you have not only created some traffic increasing content for your site, but you have also created your muse for social posts. Ex: After creating a “How To” blog post, be sure to tweet “Check out these tips on how to….” and then post on Facebook “Learn how to save money with these do-it-yourself tips”. You should also post your content on Linkedin and Google Plus, since it will help build links to your new content and increase the chances of it being seen. No matter what promotional titles you decide to use, the goal is to create one article that can be used or promoted on each of your social outlets.
- Include your employees, clients, and important business affiliates. The best way to get the type of social media exposure you want is to share all the cool, important or fun stuff about your business with others. That way the info gets shared, re-posted and eventually seen by thousands of people online. Even if you don’t have many followers online, perhaps someone you work with does. We once supplied a client that had less than 100 Twitter followers with an article that mentioned one of their business affiliates (that happened to have over 10,000 Twitter followers). After an easy-to-send direct communication, the affiliate re-Tweeted the post. It was then seen by thousands of people, and instantly increased website traffic for the client. Although the client didn’t have a massive Twitter following, they were able to make use of others that do, with the traffic increasing results of a much larger company. The same tactic can also be used with employees and clients. Each time you include or mention someone else that is active on social media, you increase your chances of compound exposure.
Additional social sites for marketing locally
If you’ve already covered the big four, there are some additional social marketing sites that you should take a look at…especially if you’re attempting to build a local online presence. These two popular sites often get ranked high, provide potential customers and clients with unbiased information about your business, and give you (the business owner) the ability to alter, adjust and control some of the information. And as with the four social media sites listed above, these two sites often have there content re-distributed by affiliates…so it’s best to make sure the info listed about you is correct.
Yelp allows business owners to search for, claim, update or add business listings. To make the most out of Yelp, be sure to search for any previously used business names, addresses or phone numbers, then merge or delete the older listings. Review their tips on how to promote your business on Yelp, and be sure to fill out your listing as much as possible for the best results.
Foursquare has a well established user base that not only uses the site for business contact and rating information, but also to interact with businesses. Business owners can set up deals, specials, and use other Foursquare tools to increase the chances of getting seen by frequent users.